São Paulo –Flora Néctar, Brazilian honey producer, plans to resume exporting to the Arab market. The company already exported to Saudi Arabia around three years ago and is scheduled to take part in food sector trade fair, Sial Middle East, next year, with the intention to resume sales to the Arabs. The fair is held annually in Abu Dhabi, United Arab Emirates. The previous export to Jeddah was 35 tonnes large, according to Flora Néctar’s director and owner, José Eduardo Anibal.
“The Arab market is very interesting. During Ramadan, they consume a lot of honey. There is a large consumption,” says Anibal. The difficulty with selling to the region, according to the Brazilian businessman, is the competition with China. He says the Asian country usually exports honey to Germany and from there the product is sold to the Arab market. The competition against Chinese honey is not a hindrance to sell only to the Arabs, but to other countries in general. “But the quality of the Chinese honey is quite inferior”, says Flora Néctar’s owner.
The plant is in Barretos, São Paulo’s countryside, and it focuses on exporting. Currently 82% of the production is intended to the foreign markets. There are seven countries purchasing from the company, the United States and Canada are the largest buyers. And perspectives for exporting are bright. In the first five months of this year alone, Flora Néctar has already matched 2013’s total sales, driven by the good sales both domestically and abroad. Last year production stood at 2.5 million tonnes of honey.
In Brazil Flora Néctar sells honey in several sizes and packages, ranging from sachets to packages of over one kilo. Abroad the product is usually sent in 280-kilo barrels. The choice of sending the product in bulk is to make the price more appealing. The company from Barretos sells both pure and compound honey, i.e. mixed to propolis, eucalyptus, guaco other extracts. They even produce honey in packages aimed at children.
Flora Néctar processes all the honey in its Barretos unit. The raw material, however, comes from virtually all Brazil, from beekeepers associated to the company. The company also has one of the largest projects for the production of organic honey in the country. Currently, around 80% of the honey sold by the company is organic.
Contact:
Flora Néctar
Phone: (+5517) 3322 3867
Website: http://www.floranectar.com.br/ingles/index.html
*Translated by Rodrigo Mendonça
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